The Chizza is a mouthwatering combination of chicken and pizza, but make no mistake - it’s not pizza. To help launch this delectable, head-on-collision of flavors, the MullenLowe Team rolled out the world's first-ever Chizzeria by turning a New York City KFC into an old-timey Chizza shop.

We created a series of paid social ads to launch KFC's Chizza and Chizzeria, sustaining the product's success with organic content that helped pave the way for chicken-pizza hybrids everywhere.